Many people compare us to credit monitoring services, like those provided by the credit bureaus. We're not like credit monitoring, we are the next generation. Which would you rather have, a lock on your door keeping the thieves out, or an alarm telling you after the thief has ripped you off? We think most people would prefer to keep the thief out in the first place. And that's what we do. As our name states, we're the lock, and you hold the key.

And what happens if your Identity is stolen when you have credit monitoring? Does the credit monitoring service hire and pay the best and brightest professionals they can find to do the work to help you resolve it? No. Do they reimburse you for losses? No. In fact, they don't do anything to help, so you're left alone to herd the financial cats.

Virtually all of the studies we've seen out there say that you will spend at least an average of 30 hours repairing the damage done by an identity thief - FTC Identity Theft Survey Report. That's where we can help. If your Identity is stolen while you are a member of LifeLock, we're going to go out and hire the right people to work for you to get your good name back and it won't cost you one cent. Period. It's that simple. Read our full guarantee.