Tempe, Ariz. – June 9, 2009 – LifeLock’s TrueAddress has been named Favorite Service in the first ever People’s Choice Stevie® Awards for Favorite New Products. The nationwide online vote was conducted by the Stevie Awards, sponsors of the annual American Business AwardsSM.
LifeLock is a proactive identity theft protection company that developed a service to notify members if a change of address form has been filed in their name. TrueAddress checks weekly with national databases to see if a LifeLock member has filed a change of address form. If LifeLock receives notice that a form has been filed, they will contact the member to verify that they have filed a change address. An identity thief may change another’s address to receive personal and confidential information that can be used for their own benefit. TrueAddress works to help notify a LifeLock member before an identity theft incident occurs.
“This award is extremely special since it comes directly from the consumer,” said LifeLock CEO Todd Davis. “LifeLock has almost become a household name because of our award-winning advertising. But now, our services like TrueAddress are demonstrating that our members truly are getting more than a social security number on the side of a truck.”
More than 100,000 votes were cast over the past month in 12 categories including Favorite Entertainment/Media Product or Service, Favorite Gadget, and Favorite Smartphone/PDA. Winners of the People’s Choice Stevie Awards will be presented their specially-designed crystal awards at the 7th annual American Business Awards banquet in New York on Monday, June 22.
LifeLock (www.lifelock.com) is an industry leader in proactive identity theft protection. Since 2005, LifeLock has been providing consumers with the tools and confidence they need to help protect themselves when they have a good faith suspicion that they have been or are about to become a victim of identity theft. The company has a strong focus on educating consumers and working with law enforcement and elected officials to better understand the increasing threats of identity theft. A multiple award-winning organization, LifeLock has most recently been recognized by the American Business Awards as offering consumers the best new service (TrueAddress).
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and The Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.
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