LifeLock Files Motion to Reconsider in California’s U.S. District Court


TEMPE, AZ – LifeLock, an industry leader in identity theft protection, has filed a motion to reconsider in California’s U.S. District Court in the case of Experian v. LifeLock. Last month, the District Court in California granted Experian’s motion for partial summary judgment on its claim for unfair competition.

LifeLock has dedicated its business to protecting consumers and has helped more than one million consumers proactively protect their privacy for the last four years. The LifeLock services offering includes a broad array of proactive identity theft protection services from monitoring information that is traded online, verifying changes in addresses, assisting members with lost or stolen wallets and/or purses to setting fraud alerts and requesting opt-out from pre-approved credit offers.

“It is unfortunate that Experian seeks to block us from placing fraud alerts for consumers, however, we will provide the court with new information from several sources, including independent privacy experts, who will explain that if Experian were to succeed in blocking LifeLock from competing with it and placing fraud alerts - consumers would be hurt,” said LifeLock CEO Todd Davis. “Additionally, we have faith that in the end, the court will act in the best interest of the consumer.”

LifeLock is fully committed to educating consumers about identity theft, assisting law enforcement and providing the best service possible to its members and partners.

About LifeLock®

LifeLock (www.lifelock.com) is an industry leader in proactive identity theft protection. Since 2005, LifeLock has been providing consumers with the tools and confidence they need to help protect themselves when they have a good faith suspicion that they have been or are about to become a victim of identity theft. The company has a strong focus on educating consumers and working with law enforcement and elected officials to better understand the increasing threats of identity theft. A multiple award-winning organization, LifeLock has most recently been recognized by the American Business Awards as offering consumers the best new service (TrueAddress).