TEMPE, AZ - One lucky winner and a guest will get an up-close look at the infamous boardroom on NBC's "The Celebrity Apprentice" courtesy of a new sweepstakes promotion offered by LifeLock. The industry leader in identity theft protection, LifeLock, is offering a trip for two to New York City for four days and three nights, during which the prize winner and guest will get to experience the May 10, 2009 season finale of "The Celebrity Apprentice." The winner will also receive a $1,000 cash prize, access to the "Celebrity Apprentice" after-party attended by the cast of the show and an opportunity to meet Donald Trump.
The sweepstakes event kicks off the countdown to LifeLock's featured episode of "The Celebrity Apprentice," which airs April 12, 2009. In the show, remaining celebrity candidates-all competing to raise money for charity-will design a LifeLock retail package and point of purchase display to be judged by LifeLock CEO Todd Davis. This packaging design and display may be used as inspiration for the actual retail strategy that LifeLock is looking to implement with various retail partners.
"We are thrilled to have the opportunity to educate millions of Americans in a primetime television forum about the dangers of identity theft," said LifeLock CEO Todd Davis. "Our sweepstakes promotion gives us the chance to offer a unique experience to a consumer, and we commend 'The Celebrity Apprentice' for making identity theft awareness a central theme for one its episodes."
New members that sign up for LifeLock from March 23 through April 24 will be automatically entered into the sweepstakes by using specific promotional codes - offered at Office Depot locations nationwide - while registering online at www.LifeLock.com or by phone at 1-800-LIFELOCK. Current LifeLock members or those who do not wish to become members can also enter by sending a 3-inch-by-5-inch card including the entrant's full name, address, phone number, email address and date of birth to: LifeLock, attn. LifeLock Celebrity Apprentice Sweepstakes, P.O. Box 2040, Tempe, AZ 85280. All entries must be mailed separately, postmarked by April 24, 2009 and received by April 30, 2009. Entries are limited to one per person. Current members may also receive an email from LifeLock during the sweepstakes period that will provide a link to a Web page where members can enter online.
Founded in 2005, LifeLock works to close many of the doors identity thieves go through to misuse personal information. Closing in on 1.5 million members, LifeLock has earned multiple awards, including the Red Herring 100 Global Award as one of the Top 100 start-ups in the world. LifeLock was the recipient of two American Business Awards for advertising in 2008, and most recently, garnered an additional award honor for advertising from the International Business Awards. LifeLock representatives are available to assist members 24 hours a day, seven days a week from the company's secure facility in Tempe, Ariz. LifeLock (www.lifelock.com) is a private company backed by Goldman Sachs, Kleiner Perkins Caufield and Byers, as well as Bessemer Venture Partners.
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