American Motorcyclist Association Rides with LifeLock®


TEMPE, Ariz. - (Feb. 13, 2009) - In an effort to provide stronger benefits to members, the American Motorcyclist Association (AMA) has engaged with LifeLock®, the industry leader in identity theft protection, to offer a special discount to all of its members. Boasting 300,000 members, AMA, an organization that aims to protect and promote the interests of motorcyclists, is pleased to announce the partnership with LifeLock and begin securing its members' personal information.

"When you're out riding the open road or the trails, the very last thing you want to worry about is identity theft. Now, with an outstanding offer from the most trusted in identity theft protection, our members won't have to," says Jim Moore, Director of Business Development for AMA, who notes that AMA members can access their discount through the Members Area of www.AmericanMotorcyclist.com. "We are proud to have the opportunity to offer our members protection against such a fast-growing crime by joining forces with a top-notch company such as LifeLock."

LifeLock requests on behalf of its clients that the national credit bureaus place fraud alerts on its members' credit files, and requests that members' names be removed from pre-approved credit card offers. Members are also entitled to LifeLock's WalletLock™, eRecon™ and TrueAddress™ services. WalletLock works to cancel and replace all documents and personal identifying information inside a wallet if it is lost or stolen. eRecon is a regular patrol of the Internet in search of Social Security, credit card, and driver's license numbers and email addresses of LifeLock members to protect against the information being illegally traded or sold online. LifeLock's TrueAddress service searches to see if members have had a change of address form filed, and alerts them to ensure they are aware of the change. The company's services are backed by a $1 million total service guarantee.

"At LifeLock, we are always looking for opportunities to protect people's personal information, and aligning with an organization like the American Motorcyclist Association gives us an outstanding chance to reach more Americans who maybe haven't given much thought to identity theft," says Steve McGrady, LifeLock Vice President of Sales. "With tax season underway, the AMA picked an ideal time to supply their members with this key protection tool."

Identity theft has become the number-one crime in the nation, passing up drug trafficking, according to the U.S. Department of Justice. This fast growing crime is costing Americans more than $1.2 billion annually, and the length of time a victim invests in clearing their good name can be up to three or more months, according to the Federal Trade Commission.

About LifeLock®

Founded in 2005, LifeLock works to close many of the doors identity thieves go through to misuse personal information. Closing in on 1.5 million members, LifeLock has earned multiple awards, including the Red Herring 100 Global Award as one of the Top 100 start-ups in the world. LifeLock was the recipient of two American Business Awards for advertising in 2008, and most recently, garnered an additional award honor for advertising from the International Business Awards. LifeLock representatives are available to assist members 24 hours a day, seven days a week from the company's secure facility in Tempe, Ariz. LifeLock (www.lifelock.com) is a private company backed by Goldman Sachs, Kleiner Perkins Caufield and Byers, as well as Bessemer Venture Partners.

About the American Motorcyclist Association

Founded in 1924, the AMA has an unparalleled history of pursuing, protecting and promoting the interests of the world's largest and most dedicated group of motorcycle enthusiasts. The AMA focuses on rights, riding and racing through its government relations work, by sanctioning road and off-road riding activities and overseeing professional and amateur racing events. For more on the benefits of AMA membership or to become a member, visit www.AmericanMotorcyclist.com. Once a member, motorcycle enthusiasts will receive a great package of benefits and begin supporting America's leading advocacy organization for the motorcycling lifestyle.