TEMPE, AZ - April 1, 2008 - LifeLock® CEO Todd Davis announced today that NextAdvisor.com, a leading provider of consumer information, has awarded LifeLock the highest possible five star rating on its comparison of identity theft protection services.
"We are excited to receive NextAdvisor.com's highest rating for identity theft protection. This is further validation of our leading position in the market" said LifeLock CEO, Todd Davis. "I applaud Next Advisor for its work in educating the public about the dangers of identity theft."
The Federal Trade Commission reports that in 2007, there were more than 800,000 fraud complaints. For the seventh straight year, identity theft is the fastest growing crime in the United States, costing Americans $1.2 billion annually.
Located in a secure facility in Tempe, Arizona, LifeLock enables "locks" by setting and automatically renewing fraud alerts with the major credit bureaus, removing member names from pre-approved credit card offers and junk mail lists. It is backed by a $1 million service guarantee. Recently, LifeLock added an additional service to all members - free of charge - called WalletLock™. WalletLock works to cancel and replace all documents and personal identifying information inside a wallet if it is lost or stolen.
"LifeLock has been a pioneer in identity theft protection services," said NextAdvisor.com President Erik Larson. "After careful analysis and review of every major identity theft protection service, we believe that LifeLock represents the best overall value in the industry. They were also the only provider we reviewed that offered a solution for the fast-growing problem of child identity theft."
LifeLock® (www.lifelock.com) helps consumers to protect their personal information against identity thieves, backing up its service with a one million-dollar service guarantee. Famous for its CEO giving out his Social Security Number in advertising and national press, the company is experiencing astounding growth. Located in a secure facility in Tempe, Arizona, LifeLock is a private company backed by Goldman Sachs, Kleiner Perkins Caufield and Byers, as well as Bessemer Venture Partners. Winner of the 2007 American Business Award for the Best Radio Advertising Campaign, LifeLock was a finalist for 10 other ABA awards, including Best New Company and Best New Product/Service. Recently the company was named recipient of the Red Herring 100 Global Award as one of the Top 100 start-up's in the world.
NextAdvisor.com is the trusted, independent source for comparing the most valuable new services. The company's mission is to help consumers save money and improve their lives by presenting them with useful comparisons and reviews of service providers and a clear explanation of each service and how it works. The company currently reviews, compares and explains many different types of services including credit report and monitoring, identity theft protection, voice over IP, diet plans, DVD rental and movie download, online education, online tax preparation and online backup. The company's reviews and comparisons are available for free at www.nextadvisor.com.
with the most advanced Identity Theft Protection system available!