TEMPE, AZ - (August 18, 2008) - Designed to provide LifeLock® with new insight and unrivaled expertise, LifeLock, the industry leader in identity theft protection, has developed a comprehensive group of fraud and privacy experts. The LifeLock Fraud Advisory Board will not only provide insight on identity theft and fraud trends but also new consumer threats and emerging industry solutions.
"When LifeLock started three years ago, we had a goal of creating an advanced group like this," said LifeLock CEO Todd Davis. "I am excited to see what information is brought forth from these diverse individuals we have brought together, not only related to the crime as it exists now, but also knowledge of additional points of consumer's vulnerability."
The Fraud Advisory Board is comprised of nine board members:
These members represent diverse specializations in areas such as fraud detection and management, cyber-crime, regulatory and law enforcement, risk analytics and consumer advocacy. Members will meet twice a year, beginning in October.
With the Federal Trade Commission showing a 16% increase in identity theft and fraud complaints from 2006 to 2007, LifeLock has created the Fraud Advisory Board in order to stay ahead of the crime. As the industry leader in identity theft protection, LifeLock requests on behalf of its clients that the national credit bureaus place fraud alerts on its members' credit files, and requests that members' names be removed from pre-approved credit card offer and junk mail lists. LifeLock provides other services; WalletLock, eRecon and TrueAddress. LifeLock is backed by a $1 million service guarantee.
Famous for its CEO giving out his Social Security Number in advertising and national press, the company is experiencing strong growth. Located in a secure facility in Tempe, Arizona, LifeLock® (www.lifelock.com) is a private company backed by Goldman Sachs, Kleiner Perkins Caufield and Byers, as well as Bessemer Venture Partners. LifeLock was the winner of the 2008 American Business Awards for Best Magazine Advertisement and Best Radio Advertisement. The company was named recipient of the Red Herring 100 Global Award as one of the Top 100 start-up's in the world and was listed among the finalists for the Best Places to Work in 2007 by the Phoenix Business Journal. Most recently, LifeLock was awarded both the Hot Growth Award from bizAZ, and also the azFast 15 Award from the Arizona Business Magazine.
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