TopConsumerReviews.Com Recently Awarded a Five-Star Rating to LifeLock, an Industry Leader in Identity Theft Protection.


OVERLAND PARK, KANSAS (Sept. 24, 2007) – TopConsumerReviews.com, a leading provider of independent reviews and rankings of hundreds of consumer products and services, announced today that it has awarded LifeLock with a five-star rating in the industry of Identity Theft. LifeLock was the only Identity Theft Prevention company to receive the highest rating.

"We're pleased to receive TopConsumerReviews.com's highest rating," said Todd Davis, LifeLock CEO. "It is very well documented that millions of people become victims of identity theft every year. Once victimized, it can take months or even years to restore a person’s finances and credit. We (LifeLock) work hard to stop the abuse before it ever occurs – and back it up with a $1,000,000 guarantee. We’re proud to be recognized for our efforts to protect consumers.

Among other actions, LifeLock contacts credit bureaus on your behalf to set up fraud alert notifications. If anyone tries to access your account or establish new credit under your name, vendors are automatically alerted and the request is thoroughly researched before granting access. LifeLock maintains these fraud alerts as long as you are a customer.

"LifeLock works by preventing the abuse of stolen information," explained Brian Dolezal, of TopConsumerReviews.com. "While no one can absolutely prevent your information from being stolen, LifeLock prevents it from being used against you – so it becomes useless to the identity thieves. If these controls are somehow breached, LifeLock hires all the necessary people to restore your credit, up to $1 million. With a sound security plan, confident guarantee, and excellent customer service, LifeLock earns our highest rating."

From popular diets and dating services, to hair growth products and passport expeditors, TopConsumerReviews.com delivers in-depth product evaluations in order to make your purchasing decision easier. To find out more about LifeLock and other Identity Theft Protection programs, including reviews and comparison rankings, please visit the Identity Theft category of TopConsumerReviews.com at http://www.topconsumerreviews.com/identity-theft.

LifeLock helps consumers to render their personal information useless to thieves, backing up its service with a one million-dollar service guarantee. Famous for its CEO giving out his Social Security Number in advertising and national press, the company is experiencing astounding growth. Located in a secure facility in Tempe, Arizona, LifeLock is a private company backed by Kleiner Perkins Caufield and Byers as well as Bessemer Venture Partners, and was a finalist for 10 American Business Awards, including Best New Company and Best New Product/Service.